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After viewing the Oberweis video, how would you answer the following questions?
- How does Oberweis segment its overall market? Who are some of the market segments that serve as target markets for Oberweis?
- What marketing strategies provide Oberweis with success toward satisfying its target markets?
Some marketing strategies that provide Oberweis with success toward satisfying its target markets are they try to be active with there customers by offering a rewards kind of card that you get discounts after so many visits or purchases. Another one is they are always releasing new kinds of products to keep the customers pleased by providing something new every so often.