Week 5- Discussion

Posted: June 3, 2011 in BUSN115ON_BO Tucker


Note: The video will open in a new window. Click on the Play button to view it. The video includes audio, so make sure you are using a computer with sound capabilities.

After viewing the Oberweis video, how would you answer the following questions?

    • How does Oberweis segment its overall market? Who are some of the market segments that serve as target markets for Oberweis?


  • What marketing strategies provide Oberweis with success toward satisfying its target markets? 
             After watching the Oberweis video, you can see very well that there overall Market is very structured and very well done. They know what they are doing and they are very educated on what they are doing as well. Its segments its overall market by offering different products for the different types of market segments. Some of those market segments are for example, fresh milk would attract the household mother that loves milk, the ice cream would attract young kids and teenagers, and the pizzas would attract the average college kid who doesn’t have time to make food.

Some marketing strategies that provide Oberweis with success toward satisfying its target markets are they try to be active with there customers by offering a rewards kind of card that you get discounts after so many visits or purchases. Another one is they are always releasing new kinds of products to keep the customers pleased by providing something new every so often.


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